SAY THIS INSTEAD

25 things people say to avoid buying — and exactly what to say back.

A free script book of word-for-word responses to the objections that cost you deals. No mindset. No theory. The sentence.

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"I need to think about it."

WHAT THEY'RE ACTUALLY SAYING

There is one unspoken concern and they would rather leave than raise it. Nobody who is genuinely sold needs to go think.

SAY THIS

"Of course. Most people who tell me that are thinking about one of three things — the price, whether it'll actually work, or whether now's the right time. Which one is it for you?"

WHY IT WORKS

A menu gets answered when an open question does not. "What do you need to think about?" sounds like pressure. Three options sound like understanding — and they will almost always pick one.

That's entry 07. There are twenty-four more like it.